Built for South Shore Dance Studios

Stop losing trial signups to the studio down the road.

Most dance studios respond to inquiries in 18+ hours. The parent already booked somewhere else by then. I rebuild your website, fix your Google profile, and install an AI that texts every inquiry back in under 5 minutes — even at 9pm on a Sunday. Done in 30 days. You own everything.

The Translator's Promise
"I do not sell dance studios websites. I sell them back the hours they lose to bad tech, and translate the noise so they can run their studio."
— Tim Blanchard, Founder · Ashlar Consulting

I'm the only marketing partner who's actually building software for your industry.

⚙️

I built an app for dance families.

I built StageSide — the dance competition companion app — because I saw the problem firsthand. I'm not a vendor pitching you. I'm an operator working in your industry every day.

🗣️

I translate, not pitch.

Most agencies talk about SEO, AEO, CMS, API. You nod and Google it later. I explain everything in plain English, recommend what you actually need, and tell you what to skip. Your husband, your board member, and the random tech-bro friend will all sound the same after we talk.

🛡️

15 years of emergency response.

I spent 15 years running incident command and emergency preparedness. The work teaches one thing: when someone is stressed, listen first, explain plain, execute fast. That is exactly how I work with studio owners.

One system. Four parts. Built for how a dance studio actually runs.

Most studios stitch together a Wix site, a Mailchimp signup, a contact form that emails the front desk, and prayer. This is one system, designed to work together. Done in 30 days. You own all of it.

01

Studio website (rebuilt)

Mobile-first, fast, parent-friendly. Class schedule front and center. Trial signup in 2 taps. You can edit it yourself in 60 seconds.

02

Google profile (fixed)

Google Business Profile filled out properly — hours, photos, services, FAQ, posts. The thing that gets you into the "map of 3" when parents Google "dance studio near me."

03

AI lead-response (the moat)

Every trial inquiry gets a personalized text reply in under 5 minutes — even at midnight. Parents who get a 5-minute reply are 10× more likely to become customers than ones who wait 24 hours.

04

Owner dashboard

One page. Shows trial signups this month vs. last month, where they came from, response time, and what's working. No more guessing. No more "how do I check that again?"

If you have said any of these out loud this year, we should talk.

My website is from 2015 and parents tell me they can't find the schedule on their phone.
What I'd doFull mobile-first rebuild in 3 weeks. Schedule page is the first thing parents see. They book a trial without scrolling.
I'm losing inquiries to the studio down the road because I can't answer them fast enough.
What I'd doAI text-back in under 5 minutes, 24/7. Even when you're in class. Even at 9pm Sunday. The studio with the fastest reply almost always wins.
Recital season is chaos. I'm drowning in costume orders, parent emails, and last-minute questions.
What I'd doA parent portal that handles costume orders, recital info, and the most-asked questions automatically. Plus StageSide for the comp day itself.
I have no idea if my Instagram or Facebook ads are actually working.
What I'd doOne-page dashboard that shows trial signups by source. You see what's working in 10 seconds without opening 5 different apps.
I want to open a second location but don't know how to clone what works at this one.
What I'd doDocument your systems, build the playbook, clone the front-end so location 2 feels like location 1 from day one.
An Ashlar product · stagesidedance.com

I built StageSide because I saw the problem at every comp.

StageSide is the dance competition companion app for parents. Track every routine, get pinged when your dancer is on deck, share lineups with grandparents in one tap. Built for the chaos of comp day — and growing into a full studio communication tool for the year.

Studios who work with me on the full Engine get early access to StageSide's studio features as they ship: class-change broadcasts, tuition reminders, the migration importer that pulls you off Jackrabbit or Studio Director in 30 minutes.

Built by Tim Blanchard at Ashlar Consulting. Live on iOS today. Android coming with v2.0.
Visit stagesidedance.com →

Available now v1 — Live

  • Dance competition schedule tracking
  • Award and result tracking per dancer
  • Share with other dance parents and family
  • Backstage digital assistant view
  • iOS — Available in the App Store

Shipping in v2.0 Coming soon

  • Zero-tap "on deck in 14 min" Live Activity + Lock Screen widget
  • Smart schedule import — PDF, photo, or CSV in seconds
  • Persistent dancer profiles across every comp of the year
  • One-tap share to grandparents with livestream link
  • Stagehand mode — studio staff push authoritative updates to your families
  • Class-change broadcast: studio edits a class → parents get pushed
  • Studio calendar + tuition reminders in the same app
  • Migration importer — Jackrabbit, Studio Director, DanceStudio-Pro, more
  • Android launch + cross-platform parity
  • Full offline mode for venues with bad service

Two promises. One refund.

If either side fails, the setup fee comes back. You keep everything I built.

The system works. And the numbers move.

1. The 5-Minute Promise

Every new inquiry through your site, your forms, or your Google profile gets a personalized text or email reply in under 5 minutes — 24/7, weekends, holidays, after hours. More than 3 misses in your first 90 days post-launch and I refund the full setup fee.

2. The Inquiry Growth Promise

Every inquiry through your new systems gets logged in your dashboard. If your monthly inquiry count isn't at least 50% higher in days 60–90 post-launch than your 30-day pre-launch baseline (measured together at kickoff from your existing analytics), I refund the full setup fee.

Both numbers live in your dashboard. You see the data I see — no "trust me on this" required.

This is The Engine — our flagship tier. Full setup: $4,500 one-time. Ongoing care (monthly local SEO, monthly content, monthly owner report, monthly automation tune-up): $1,500/month. Cancel anytime after the 6-month minimum that gives the system time to compound. Most studios stay because the system pays for itself by month 3. See all three tiers and the bonus stack →

Ready to find out what your studio is actually leaving on the table?

The free audit is the easiest place to start. 30 minutes on a call. I'll look at your website, your Google profile, and your trial inquiry flow, and tell you the first three things to fix — whether you ever hire me or not.

Claim Your Free Studio Audit →